93% of consumers responding to our survey are eager to try a drink that provides some of alcohol’s positive effects while avoiding the negatives. A drink that goes beyond ethanol.
And 97% of bar owners also believe the same applies to their clientele.
That’s what the GABA Labs’ science team is working on – the Alcarelle series of synthetic ingredients (including “Alcosynth”), and the more recent ABI series of plant-based active botanical ingredients.
As our ingredients become ready for launch, GABA Lab’s will license them to the drinks industry to develop a new generation of adult beverages. Consumer momentum is building. How would this fit into your drinks portfolio?
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Thanks very much for taking part. As we enable new choices for adult social drinkers it’s crucial for us to understand your thinking.