You walk into a bar. The choice
of drinks is staggering.
Or is it?
Basically, it’s booze, fruit juice or flavoured water. Endless variations on a tired and limited theme.
Is that really the best we can do? What about those decades of scientific advances in food technology?
Seriously, isn’t it time we came up with something beyond ethanol?
Well, that’s the mission we set for our pioneering team of scientists. They are developing new beverage ingredients that take us beyond ethanol.
Our mission is to enable Drinks Companies to offer better choices to adult social drinkers. We have made good progress with our first series of ingredients known as “Alcarelle”, and there is still much work ahead of us.
Initial response to our work has been very encouraging, but we’d really like to know what you think.
Go to one of the pages linked below, and join the conversation. You’ll also get to see what others have contributed.
Public Health: Do you think Public Policy sufficiently encourages research into alcohol alternatives?
With your feedback and help, GABA Labs is determined to transform adult drinking choices. Globally.
Now wouldn’t that be a result worth celebrating next time you walk into a bar? Cheers!