As ingredients innovators, you’ll know that consumers are increasingly demanding lo/no drinks.
GABA Labs intends to meet this demand with our adult beverage ingredients designed to mimic the key desired effects of alcohol – conviviality and relaxation – while leaving out the bad.
We intend to partner with a small number of ingredient innovators who share our vision of a healthier alternative to alcohol.
Join the conversation below to let us know your views and to see what others are saying. Get alerts when questions and findings are updated.
Thanks very much for taking part. As we enable new choices for adult social drinkers it’s crucial for us to understand your thinking.