We all want choices about what we consume. But for social drinking, the choice is binary – alcohol, or no alcohol.
GABA Labs is proposing to revolutionise this limited choice with a third option, called Alcarelle. A biomimetic ingredient for adult drinks designed to mimic some of the positive effects of alcohol – conviviality and relaxation – while avoiding the harms.
GABA Labs will take Alcarelle through the regulatory process in the US (FDA GRAS) and then market it to the US Drinks Industry as an ingredient in 2028, enabling them to create a whole new class of adult social drinks that will give people what they want from alcohol, without the alcohol.
GABA Labs is interested in your views on the future of adult social drinking. Over 3,700 have engaged in this discussion so far, with these results:
Thank you for taking part.